Which products are trending

Join our newsletter and get top eCommerce content straight to your inbox. Shopify maintains a regularly-updated list of trending products. On the surface, this list looks like just a blog post. So while Google Trends and Amazon Suggest can help show you what products people are searching for, this list shows you what kinds of products people are actually buying along with data on how much sales are increasing. Or have the capacity to launch products quickly.

They even sort products by different categories like electronics and beauty. That way, you can zero-in on trending products that relate directly to what you sell on your site. But perhaps the best way to squeeze value out of Reddit is to hang out on subreddits related to your niche.

So if you sell vintage clothing on your eCommerce site, spend some time on fashion-related subreddits. And keep an eye out for patterns. This works just like the Amazon search suggest tactic that we outlined earlier. And for certain eCommerce niches like fashion, beauty and electronics these can be a goldmine for figuring out what products are seeing increased demand.

And take a look at some of the recent videos. Keep an eye out for relatively new videos less than a week old that have a high number of views. The great thing about researching on Etsy is that most of these products tend to be homemade or at least artisanally made.

So products on Etsy sometimes trend well before a product becomes mass-produced and goes mainstream. The only catch here is that researching products on Etsy is really only helpful in certain niches like home, garden, fashion, toys and decor. So if you sell supplements, Etsy may not make sense for you. Related: How to Sell on Etsy. Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business. To succeed in ecommerce, you need three things: high-demand products to sell, the skills to market them, and the drive to succeed.

But finding popular products to sell can be a challenge. The products on this list were the most trending products and categories on the Shopify platform from February to August Browse our list of top trending products today to get ideas for what you can use to start your online business.

First on our list of trending products right now are toys. Product lines include action figures, arts and crafts, building sets, dolls, games and puzzles, infant and toddler toys, youth electronics, plush toys, miniature vehicle replicas, explorative toys, and outdoor and sports toys.

Toys are a great way to build fine motor skills, encourage imaginative play, and distract kids for a bit while parents are working from home. With 1. Customer reviews are always a smart move for selling items like toy kitchens and dolls.

Testimonials can help shoppers decide if the product is perfect for them and encourage a sale. Create an organic social media marketing strategy around kids using your toys. If you have the budget, run a contest to give away free toys to grow your email or Messenger marketing subscriber lists.

You can then create drip marketing campaigns that convert subscribers into customers over time. Shoes are one of the best performing products in the first half of Shoes are perfect for selling any time of year, especially around the holiday season, when you can take advantage of Christmas sales.

You can sell custom-made shoes, resell popular brands like Nike or Air Jordan, or sell dress shoes. When it comes to selling shoes online, focus on finding a target market and selling to one group first.

You can sell shoes online from your own Shopify store, on third-party online selling sites like Amazon and eBay, and even on social media sites like Instagram and Facebook. You can also sell shoes wholesale to other businesses.

Over the past few years, new and innovative multipurpose writing instruments have played a key role in expanding the scope of these products. Manufacturers are coming up with new offerings, such as stylus pens, different color inks, and pencils in various sizes. This supports that pens and pencils can be a profitable business to start online. There are also many pen types available to sell, which gives you a lot of new product opportunities as you expand your line.

Start by narrowing down what type of pens or pencils you want to sell—felt tip, fountain, luxury, fine, etc. Then promote your products on popular roundups and gift guides. You can reach out to them online and ask them to link back to products on your website from their articles. People are more likely to buy when they come to your site through an external blog post than an ad.

Another option is running search-based Google Shopping ads. Next on the list of products trending now are decorative bottles. These items are pieces of decor that add a rustic flair to your home. They come in many different forms, like vases, urns, and jars, to satisfy any style home. You can purchase decorative bottles from a wholesaler, find them in vintage markets, or create DIY bottle crafts with recycled bottles and sell them online. If you want to turn your decorative bottles into bestsellers, there are a few places to sell them online:.

Another path would be creating a Pinterest profile and posting tips and photos there. The Pinterest crowd tends to engage with DIY craft and home decor content, so you could connect with potential customers. Home improvement is shaping up to be one of the best evergreen niches to start a business in. Retailers are also stocking their stores with top trending products in this niche, including power tools like drills, grinders, and saws. What makes this product worth considering is that it offers retailers a lot of expansion opportunities.

You can sell drills in a home improvement store, as well as bit sets, carrying cases, battery packs, and other accessories. Some want heavy duty tools, while others want a simpler version. You can sell trending products like this through search-based ads such as Google Shopping.

Over , people search for drills each month, according to Keywords Everywhere. Another option is working with home improvement influencers on Instagram or through blogs to promote your drills. People are spending more time at home and looking to start DIY and home improvement projects. To market bookcases and shelves, you can create a blog with home improvement and DIY tips and tricks with links back to your products.

Then, run retargeting ads to your blog traffic on Facebook or Google. GPS navigation systems are trending selling products that are experiencing significant growth. The trend is hotter at some times than others, but people usually look for GPS navigation and gadget accessories throughout the year. The market is also massive and is projected to grow a compound annual growth rate CAGR of These top trending products give you a ton of opportunities to target different customer segments based on their car type Dodge Ram, Toyota RAVv4, Isuzu, etc.

Promoting this trending product with Google Search ads may be profitable. It can help you reach high-intent buyers and bring them into your store to purchase. Another option is using Facebook advertising to target specific groups based on your navigation systems design or functionality. There, you can partner up with micro-celebrities and influencers to get your products in front of established audiences.

Bras are one of those trending online products with consistent high profit margins. There are more opportunities for terms like:.

Plus, you can take this niche in several directions with a dedicated store or a product collection within a broader lingerie store, or you can market your products to one of the many fitness sub-niches. Depending on how you position your brand, there could be an opportunity to expand into related product verticals, such as sleepwear or body care. Since all women are often the target market for bras, visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising options.

There are also several companies specialized in research that offer this kind of insight but in many cases, you need to pay to get what you are looking for. Carving out a niche in the market means less competition; less competition means that your marketing campaigns will be much cheaper and more effective and that your store will appear higher in the search engine results.

Identifying a specific market niche is a good way to understand what products are trending now and to start selling online. But remember: thanks to dropshipping, you can always add new products related or not , diversify your brand and thus reach new customers. Study your competitors, find out what products they are selling, how they sell them, and who their suppliers are. If they are offering items that you want to sell in your store but that you are not able to acquire at a competitive price, you should consider eliminating those items from your catalog, at least for the moment.

Social Shopping platforms are e-commerce-enabled sites where the shopping experience is shared with a network of people through likes, comments, advice, or product sharing.

Who sells on these sites takes advantage of the recommendations and influence of users to attract more customers and to increase sales. Among the main Social Shopping platforms, we remind you of Pinterest, Wanelo, and Etsy ; you can use them to identify what trending products to sell online. Finally, do not underestimate the world of communities and forums dedicated to e-commerce. On Facebook, for example, there are hundreds of groups that can help you gauge the needs and wants of your potential customers.

Sign up and explore these communities to find new ideas on trending products to sell online. Like any other business, also electronic commerce has risks and one of the biggest refers to the choice of the best product or service to sell online. We, therefore, point out 3 mistakes to avoid when deciding which trending products to sell online :.

Proposing a product without having studied the market before. To sell online, it is not enough to set up an e-commerce site, upload a selection of products and wait for them to be sold. The first thing to do is to study the market, do a preventive analysis and design a sales strategy.

Only in this way you can identify the right trending products to sell in your eCommerce and succeed. Competing with the big giants without having adequate means. Offering your e-commerce products that are easily available in other online stores is not a winning choice. We recommend that you avoid over-saturated market segments and that you initially focus on a narrow niche, and then expand the offer if you want to later. Not being patient and expecting great results right away.

As much as you may have chosen the perfect product to sell online, we need to warn you about something: do not expect an immediate sales boom. Shape your corporate identity and spread it on the internet, make your product known, retain your customers: if you identify the right product to sell and propose it at best, results will come over time!

For this reason, it is very important to carry out a preventive market analysis, for example through Google Trends , a free tool provided by Google that shows the most popular searches made by users. By knowing the most sought-after products, you can choose what products to sell in your online store starting from the needs of potential customers.

To give you the initial boost, we have made a list of 8 categories of trending products to sell online in , according to the results of the research made by users on the web. They are trendy products to be sold on the internet through dropshipping, which will allow you to have a good income with a low initial investment. Real estate is recovering fast and there are plenty of new householders every month looking for this kind of thing.

Carpets have become one of the best-selling and trending products to sell, according to their utility, length, material, and end-use, are items that help people keep dirt and grime out of their houses and also a piece of art or additional comfort in their home.

Blankets, linens, mattresses, pillows, cushions, sheets, duvets, quilts, and comforters are involved in this trending category to sell. They improve sleep, providing comfort and hygiene but are also part of the decor with aesthetic purpose. Another trending product to sell in are household storage containers.

As for other trending products in the home goods department, their demand is probably increasing due to the recent work-from-home trend. If you are looking for a successful trending product to sell in the beauty industry, you should know that hair styling tools and accessories are more and more searched on Oberlo , Google , and AliExpress.

Hair wigs are still one of the most trending products to sell online. Demand for hair wigs has been substantially increasing over the past few years, and nothing is going to change in the future. North America will hold the majority of the hair wigs market.

So you can focus on marketing your brand and products to this region. It is a timeless fashion accessory that has been gaining a competitive position in the online market. As for the beauty sector, it is always in vogue, with lots of brands and famous people launching new trends and products in the market. Right now, the most trending beauty products include:. They have been popular for years and now they are among the most trending makeup products of It becomes a must-have item in most makeup looks because of its practical value as well as its simple application.

Also known as false nails, fake nails, fashion nails, or acrylic nails, they are a powerful trending beauty product.