It required years of hard work and strict discipline to ensure that standards are held at the highest level. Even with the pandemic, they were able to stay true to their branding by adapting their strategies to meet the new needs of the consumers. If you are a franchise owner, remember to hire the right employees as they will be the ones helping you upkeep the reputation of your brand. Not sure how to find the right employee for your company?
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Zakiyah is a freelance content writer. She loves traveling, playing volleyball and reading up on general developments in the industry. If an employee quits, but no one is around to do an exit interview, do they affect any change? This ancient zen question As an owner or GM of a QSR, you know firsthand how difficult it is to find new talent for your restaurants. We serve companies ranging from brick and mortar small businesses to Fortune , simplifying the hiring process for:.
Join thousands of happy hiring managers. Call or text message us: Subscribe to Workstream's newsletter to get our latest news. HR Resources. Read more. Subscribe to Email Updates. Restaurant Hiring 6 min read. Five minutes max. Because sandwich. Further, even if I live six minutes away and am not within the delivery radius I get the message loud and clear that it's worth stopping by Jimmy John's and picking up a freaky-fresh sandwich.
The beautiful thing is that delivery is but one proof point. The brand is not beholden to "delivery" ads for the next five years. The brand idea--no, the brand obsession --articulated as "Because sandwich" could be proven in many ways.
Delivery time is just one. I tend to focus on the strategy and the brand idea, but the creative ideas presented in this Jimmy John's campaign are just as important to the, um, delivery of the larger message. They are hilarious in a classic "exaggerate the point" kind of way. The "Hard Stop" ad exaggerates the point with the biker crash into the invisible domed-membrane which is situated exactly at the five-minute point.
Both are creative, memorable and provocative ways to communicate the single-minded point: for the sake of freshness we deliver only up to five minutes away. But did you notice that both spots also communicate something else?
That is, people love Jimmy John's. The "Hard Stop" spot does it by showing a team of four sandwich runners loaded up and hitting the neighborhood, at one point each taking different streets at the cross-section. That subtly communicates that "everyone is doing it" when it comes to Jimmy John's delivery.
The "Drawing The Line" spot is more on-the-nose showing consumer love for Jimmy John's in the haunting looks on the faces of neighborhood folks as they watch the Jimmy John's counter-car click up to exactly Each is silently rooting for the car to continue past their homes. Live 2. Sorry, you'll have to order pickup. This short range is what really gives drivers the upper hand.
According to a former delivery man, they eventually memorize all of the street names, backroads and traffic patterns, and mentally map their trip accordingly. Based on your phone number, some workers are able to recognize the area code and know immediately which direction to start driving. It's rare. But hey, less time, more deliveries, more money," he admits. While he doesn't encourage speeding, he's also not wrong. Jimmy John's hires an average of new employees per week and constantly adding more franchise locations.
This makes sense, considering their two-mile-radius rule and the fact that they always have three sandwiches makers and multiple drivers on staff.
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